Game changer: Fujifilm’s new MK 18-55mm E-mount cine lens

D-SLR and other digital cameras have risen to prominence in recent years, offering filmmakers a relatively inexpensive route to professional-quality footage.

However, the lenses used with these cameras could never match the quality of a proper cinema lens. They’re great for shooting still photos but they have limitations when it comes to shooting video. Most have an aperture that changes as you zoom and many suffer from things like focus breathing, focus- and axis-shift while zooming and focus problems in general.

The new Fujinon MK 18-55mm T2.9 is here to change all that. It’s the first cine quality lens for an E-mount camera and it delivers outstanding depth of field and bokeh, with controls like a 200° focus ring, aperture ring and zoom ring that wouldn’t be out of place on a much more expensive lens.

Contact us to find out just how amazing – and affordable – this lens is.

The range will expand when the MK 50-135mm T2.9 lens is launched later in the year, and both lenses will also soon be available in X-mount. Keep an eye on this space!

Wide-angle adaptor for Sony 28-135mm lens


Schneider Optics has announced a new zoom-through wide-angle adaptor for the Sony FEPZ 28-135mm F4 lens.

It’s the right tool for shooting situations that require both a wider angle of view as well as full zooming capabilities. This professional add-on lens produces crisp, high-resolution images with low distortion, and superior contrast edge to edge. The 0.8X converter threads on to the front of the lens for 20% more coverage when set to wide-angle, telephoto or anywhere in between.

Order one from us now.

Test the new Fujinon XK6x20 lens


The new Fujinon XK6x20 is a 4K-compatible, PL-mount, cine-style lens with T3.5 brightness across the zoom range, from 20mm to 120mm. It also comes standard with a detachable drive unit, which makes it suitable for broadcast purposes, documentary filmmakers and anyone else who needs to be nimble.

All this versatility comes at a very reasonable price for a 4K lens.

Want to take the lens for a spin? Contact The Camera Platform and we can arrange a trial of our demo unit.

021 300 1525 • 083 375 2383 •

Watch the video below to see the lens in action.